Styled at Hyundai’s Design and Technical Centre at Namyang, the Veloster coupe is the third in a series of daring concept cars to be developed by the company’s central styling studio in Korea. The Veloster name, a combination of velocity and roadster, evokes the sporty characteristics of a sporty two-plus-two. A panoramic glass roof and other futuristic styling cues help project a high-tech image.
Designed to cater to the tastes of the so-called Y-generation, Veloster combines simple, iconic design with good value and robust construction.
“With Veloster, we wanted to try something really different. We’re keenly aware that we need radically new products for the Y-generation, the first-time buyer in their twenties,” said Oh Suk-Geun, Hyundai’s vice president of design. “This is really a bold new direction.”
Text and photos: Hyundai