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Concept cars at Concorso d'Eleganza Villa d'Este 2008

Fully espousing the tradition of the Concorso d'Eleganza Villa d'Este, car manufacturers and design studios have for some years now been invited to bring their latest creations along to Lake Como. To qualify for entry, all concept cars and prototypes must be in road-ready condition. "It allows us to construct a unique scenario," said Karl Baumer, Chairman of the Concorso d'Eleganza Villa d'Este and Director of BMW Group Mobile Tradition, at the press conference in Milan for this year's Concorso. "Models which are normally only seen in isolation on a pedestal at motor shows can reveal themselves in action in the light of day and be directly compared with other design studies and prototypes," Baumer went on.

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