FRANKFURT INTERNATIONAL MOTOR SHOW 2011
IAA opens with 1,012 exhibitors and 183 world premieres – many models already "in motion"
"As the world's most important trade fair for mobility, the IAA offers a unique programme including 183 world premieres. The automotive manufacturers alone are presenting 89 world premieres. Over half of them, 45 in fact, are from German group brands. And the suppliers have 94 world premieres here. In total, 1,012 exhibitors from 32 countries are present at the 64th IAA Cars; in the last week five more smaller stands have been added. This means that we have far more than at the IAA 2009 (781 exhibitors), and have almost matched the large number at the IAA 2007, which took place during a very buoyant economic phase. The amount of exhibition space comes to 235,000 sq m and is a new record," stressed Matthias Wissmann at the IAA's opening press conference in Frankfurt am Main on Monday. The 64th International Motor Show (IAA) Cars will be officially opened on 15 September by the German Chancellor, Angela Merkel. Around 10,000 journalists from over 90 countries have already been accredited for the two Press Days (13 and 14 September) with around 90 press conferences. Following the two Trade Days (15 and 16 September), the IAA will be open to the general public from 17 to 25 September. The slogan of the IAA 2011 is "Future comes as standard."